The Business of Nonprofit Marketing

In Florida, nonprofit marketing is challenging. You’ve got to get your message out with limited resources, staff and time. To reach potential donors, that message has to be clear, concise and inspiring. It also has to be seen and responded to. The Internet is a remarkable resource, but it also presents great challenges – especially as the days of free services are numbered. Your organization has to find its voice amidst the digital cacophony and stand out as a priority cause.

THE NONPROFIT SALES PROCESS

Non-profits have a longer path to “repurchase,” requiring additional communication with donors. The key to donor commitment is gratitude, reporting and engagement. Read Erich’s article: Understanding the Nonprofit Sales Process.

nonprofit marketing sales process

NONPROFIT COMMUNICATION RESOURCES

Whether you represent a charity, an educational institution or a trade association, we’re your nonprofit resource center with practical tactics and affordable solutions for fundraising, events, member recruitment/retention and public relations:

  • copywriting/editing (incl. optimized site/social media content)
  • graphic design (including advertisements and web graphics)
  • Florida printing (economical and environmentally friendly)
  • nonprofit marketing strategy consultation

AFFORDABLE NONPROFIT MARKETING OPTIONS TO MOVE YOUR ORG FORWARD

When you’re working with a limited marketing budget, paid print and media advertising are usually off the table. Nonprofit marketing is all about making connections in your community through events, effectively spreading the word using social media, and obtaining free publicity from various sources to attract new donors and volunteers.

That requires a compelling message, commanding visuals and creative communications.

We are Bone Age Design, a marketing communication and design studio and nonprofit resource center located in the heartland of Florida. We work with small businesses and nonprofit organizations throughout the Sunshine State and beyond.

We’re here to help you with your nonprofit marketing, Florida!

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